Social Media Executive (Government & Statutory Body)
Requirements:
- Have a Hong Kong Bachelor's degree, or equivalent, with disciplines related to Creative Media, Graphics Design, Marketing, Public Relations or Journalism preferred
- Have at least 3 years of full‑time post‑qualification work experience in public relations, community engagement, corporate communication or social media marketing in a sizeable organization, with the use of mobile applications, digital platforms and/or social media platforms
- Have attained Level 3 or above in Chinese Language and English Language in the Hong Kong Diploma of Secondary Education Examination (HKDSEE) or the Hong Kong Certificate of Education Examination (HKCEE), or equivalent
- Be proficient in both written and spoken Chinese and English
- Excellent knowledge in creating and designing social media post content and public engagement campaign for platforms such as Facebook, Instagram, YouTube, websites and other prevailing social media/online platforms
- Be proficient in software applications including Video Editing Software, Graphic Design and other IT skills such as Photoshop, Illustrator, MS Word, Excel and PowerPoint
- Have good presentational and interpersonal skills
Responsibilities:
- To assist in determining contents to be used on social media platforms, taking into consideration the current public sentiment
- To assist in writing textual contents for posts to be put on social media platforms, taking into account the collaboration of section staff
- To assist in drafting timely responses for enquiries, rebuttal of issues and rumors on social media platforms, with a view to upholding positive and professional image
- To design graphical contents with a view to better packaging posts to be put on social media platforms for utilizing their attractiveness
- To conduct researches on local and overseas practices in respect of the use of social media and any project areas as directed
- To provide technical support to the social media platforms, including but not limited to uploading materials onto those platforms
- To assist in publicity activities related to social media platforms
- To perform any other duties as directed by senior officers
- To monitor and analyse the public sentiments on social media platforms