Responsibilities:
- Assist in planning and executing the full spectrum of marketing plans, budget allocation, and brand strategy development.
- Support the end-to-end execution of marketing projects, including ATL, BTL, digital, PR, POSM, and in-store activations.
- Execute brand marketing plans and manage routine marketing operations, including A&P spending tracking and post-campaign evaluation.
- Liaise with advertising agencies, creative partners, and production vendors to develop and deliver promotional materials and marketing assets.
- Work closely with cross-functional teams to support new product launches, promotional programs, and seasonal campaigns.
- Support the localization, adaptation, and deployment of campaign assets across multiple consumer touchpoints to ensure relevance and consistency with brand guidelines.
- Manage project timelines, approval processes, and stakeholder coordination to ensure campaigns are delivered on time and within budget.
- Monitor campaign performance and market trends, providing insights and recommendations for continuous improvement.
- Participate in ad hoc marketing projects and assignments as required.
Requirements:
- Degree holder in Marketing, Business Administration, Communications, or related disciplines.
- Minimum 2-4 years of relevant experience in FMCG, F&B, retail, or consumer brand marketing.
- Proven experience in new product launches and integrated marketing campaign execution is preferred.
- Strong project management skills with the ability to manage multiple priorities and deadlines.
- Detail-minded, proactive, positive, customer-oriented, and able to work independently as well as collaboratively.
- Excellent communication, interpersonal, numerical, and analytical skills.
- Familiar with current marketing trends, digital platforms, and consumer engagement strategies.
- Proficient in Microsoft Office applications, particularly Excel and PowerPoint.
- Good command of written and spoken English and Chinese (Cantonese and Putonghua).
Interested parties, please send us your full resume with latest & expected salaries and date of availability by clicking "Apply".
Applicants who would not be invited for interview within 8 weeks may assume their applications unsuccessful. All applications will be retained for a maximum period of 24 months. All information collected will be used for recruitment and selection purpose and treated confidential.
https://www.generalmills.com/
We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best — bold thinkers with big hearts who challenge one other and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what’s next.
If you are interested in this position, please submit your application via the link below.
https://genmills.wd1.myworkdayjobs.com/en-US/GMI_External_Careers/job/Senior-Marketing-Executive_10129521